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Daily care turns fine linens into a lasting investment. Elegance and sustainability begin with how you wash.

How to Care for Luxury Linens

The art of maintenance: when care becomes part of beauty

Luxury linens are more than an aesthetic pleasure — they are an investment in daily comfort and timeless elegance. Sheets crafted from Egyptian cotton, linen, or silk by DEA Italy are designed to endure for years, accompanying moments of rest and quiet with effortless grace. Yet their longevity depends on one essential factor: care.

Caring for a quality piece means honoring the material itself. Fine fabrics withstand washing, retaining their softness, sheen, and precision of stitching over time. Poor-quality materials, on the other hand, wear out quickly and must be replaced often. True refinement is also sustainability — choosing less, but better; preserving rather than consuming.

Washing: gentleness is strength

When it comes to washing, moderation is key. Natural fibers respond best to gentle care that protects their purity and structure.

  • Moderate temperatures. Do not exceed 40°C for cotton or 30°C for silk. Excessive heat weakens natural fibers and dulls their luster.
  • Neutral detergents. Avoid bleach and harsh additives. A mild soap preserves both color and texture.
  • Light spin cycle. A gentle spin prevents fine wrinkles and protects the seams.

A secret from DEA’s ateliers: allow linens to rest before folding them. This lets the fibers “breathe” and regain their natural shape.

Drying and ironing: the luxury of calm

Air-drying is always preferable to the dryer. Direct sunlight may fade colors, but a soft breeze restores freshness and vitality to the fabric.

When ironing, let the steam do most of the work. For linen and cotton, use a warm but not scorching iron; for silk, keep the touch delicate, almost weightless. The process itself is an exercise in patience — a quiet ritual that respects both fabric and time.

Preserving beauty

Store linens only when completely dry. Use cotton or linen bags, never plastic, as natural fibers need to breathe. A small sachet of lavender or rice will gently scent your linens without affecting the fabric.

Luxury as a responsible choice

A well-cared-for piece is not only more beautiful — it lasts longer, conserves resources, and reduces waste. True sustainability lies in the simple act of caring for what you own. Because genuine luxury is not about having more, but about preserving what is truly worthy.